With the rise of the internet, retail companies have adopted the trend of digitalization to appeal to consumers who are more connected than ever.

And among the technological innovations brought by this digital transformation, one is becoming increasingly attractive to retailers: smart screens.

From marketing to customer experience, here’s how smart screens are changing the retail world.

Smart Display – 400% more effective marketing campaigns

Delivering the right ad to the right prospect at the right time has always been the advertiser’s goal.

Using the internet and sponsored ads on search engines, retailers have the opportunity to create a personalised shopping journey.

But how do you replicate this in the physical world?

That’s where a specific category of the smart screen comes in: smart displays.

Fitted with sensors and cameras, they analyse the behaviour of the prospect and choose the most appropriate ad. And even better, some of these extraordinary technologies take the surrounding environment into account.

Another advantage of digital signage is that it can display videos, images and interactive animations.

Unsurprisingly, this interactive aspect is a hit with consumers: a digital signage screen registers 400% more visual interactions than a static display (source: eavs groupe).

This means that they have been quickly adopted by omnichannel sales experts.

Omnichannel customer journey and connected screens: a love story under the LED light

Thanks to the multiple distribution channels used in omnichannel communication strategies and big data, retail companies are ensuring they have a media presence on all possible channels.

Storefronts, e-commerce platforms, social networks, physical shops … every time, the same requirement is to provide a smooth and pleasant customer experience.

To achieve this goal, retailers can rely on connected screens.

Whether in the form of interactive kiosks, tablets or touch screens, they make it possible to personalise each point of contact between the consumer and the brand’s ecosystem.

In addition to immediate access to the prospect’s history, some screens also serve as interactive media for drawing customers’ attention. Fitting rooms and interactive mirrors in shopping centres and stores are perfect examples.

At the point of sale, the user experience is also improved: sales staff and customers can know whether the desired product is available with just a touch on the screen.

Without connected screens, the only way is to check the shelves or the stock management software, which would slow down the process and hinder the smoothness of the shopping experience.

Enhancing the customer experience for omnichannel businesses with China Telecom

Founded in 2000 in China, China Telecom supports retailers who want to take their businesses to a higher level.

From multi-continental business empires to smaller retailers, China Telecom Europe provides its customers with everything they need to achieve their goal of increasing revenues.

China Telecom Europe provides full-scale ICT and connectivity solutions for all kinds of industries:

• Improving logistics management through the installation and configuration of fleets of drones and intelligent robots;
• Enhancing connectivity capabilities between China, Europe and all over Asia;
• Turnkey installation of virtual and/or advanced reality solutions;
• The installation of voice solutions that allow teams to communicate worldwide.

Cooperating with China Telecom Europe is a sure-fire way for retailers to secure reliable, proven, turnkey solutions and high bandwidth.